About Us
Rene F. Daniel  
PRESIDENT, SCLS
William P. Ferrell
EXECUTIVE VICE PRESIDENT, SCLS
Will Ferrell is Executive Vice President of The Daniel Group, LLC, and has been with the company
for over nineteen (19) years.  His duties as Executive Vice President include leasing
co-ordination, merchandising, proforma development and tenant representative to all major
shopping center developers.  Mr. Ferrell has been instrumental in the development and
implementation of new business.  Prior to joining The Daniel Group, Mr. Ferrell served as Project
Manager for CBL & Associates out of Chattanooga, Tennessee.  During his eight (8) years at CBL,
Mr. Ferrell developed and leased that firm's largest projects totaling over 7 million square feet.  In
October, 1994, as a member of the International Council of Shopping Centers, Mr. Ferrell was part
of the inaugural class who completed the requirements to become a Certified Leasing Specialist
(CLS).  Additionally, Mr. Ferrell has shown his leadership qualities on numerous occasions, most
recently as a Roundtable leader with the Regional ICSC program and as a course instructor for
the CLS Review and the ICSC University of Shopping Centers.
Mr. Ferrell holds a B.A. from Auburn University.
wferrell@thedanielgroup.net
Gregory D. Custer
SENIOR LEASING ASSOCIATE
Greg Custer is a Senior Leasing Associate and has been with the Daniel Group, LLC since 1990.  
His duties include leasing and client interaction for key projects including regional malls and
lifestyle centers; executing project leasing strategies, supervising preparation and updating
leasing status reports, tenant sales analysis, lease expiration schedules and lease document
tracking.  Mr. Custer has successfully negotiated leases with national, regional and local
retailers primarily in regional, client owned mall projects.  Prior to joining The Daniel Group,
LLC, Mr. Custer represented several developers and third party management firms including The
Shopco Company, Pembrook Management, Inc. and Monumental Properties, Inc. in both leasing
and management capacities.
Mr. Custer holds a B. A. degree from the University of Maryland.
gcuster@thedanielgroup.net
The Daniel Group, LLC  (410) 435-4300
Rene F. Daniel is the founder of The Daniel Group, LLC, a company that specializes in: the leasing of
shopping centers, regional malls, lifestyle centers, specialty centers and mixed use developments;
the selective representation of a small number of specialty retail tenants in their expansion
planning; and basic consulting services and expert witness testimony as related to the shopping
center business in general. Mr. Daniel is a recognized expert in the merchandising and leasing of
regional and specialty centers throughout the U.S., and does consulting for some of America's
largest shopping center developers. Mr. Daniel previously served as Senior Vice President in charge
of leasing for Monumental Properties, where he directed the leasing of 19 regional malls and
personally coordinated the leasing and management staff. Over the years, Mr. Daniel has shared his
experience with others as Dean of the School of Leasing at the University of Shopping Centers, as
lecturer for the International Council of Shopping Centers in both the Leasing Institute and the
School of Management, as well as speaking at numerous national and regional meetings.  He served
on the charter committee, which created the Certified Leasing Specialist (CLS) designation, a new
industry standard. Mr. Daniel also sits on the Editorial Board of Shopping Center Business
Magazine, has written numerous articles for various trade publications, as well as writing a full
chapter for the Shopping Center Leasing Handbook recently published by the ICSC. He was honored
and awarded the "ICSC Trustees Distinguished Service Award" in 2002.
Mr. Daniel holds an M.B.A. from Columbia University, New York, N.Y., as well as a B.A. from Hunter
College, New York, N.Y.
rdaniel@thedanielgroup.net
2008 The Daniel Group, LLC